The Silver to Bitcoin’s Gold

After our welcoming dsmmcm1819 post about cryptocurrencies and the infamous Bitcoin it is time we talk about the silver to Bitcoin's gold, Litecoin (LTC). Let's journey back to 2011, when the 4NTWRKS girls were young teens, unaware that in 2019 they'd be creating content on cryptocurrencies for a hobby! Litecoin was amongst one of the first …

The Future with Sophia

We're rounding off our AI week with one of the most spell-bounding (or creepy) AI inventions yet... Sophia So who is Sophia? The girl that has met Will Smith, Cristiano Ronaldo and many more...   Well... we thought we'd let her explain: "I am Hanson Robotics’ latest human-like robot, created by combining our innovations in …

The Perfect Example

One of the most famous viral marketing campaigns of the decade is undoubtedly the ALS Ice Bucket Challenge. The Ice Bucket Challenge had a simple goal, to promote awareness of amyotrophic lateral sclerosis and in turn gain donations and funding to support research, patients and community services. It went viral in the Summer of 2014 …

The What and How of Viral Marketing

So everyone, we hope you enjoyed last weeks failed campaigns, some were pretty bad weren't they? Now that you have had the week to refresh, lets detox from the negative and discuss something more... inspiring! Viral Marketing, yeah that's right, prepare for a week of the best viral marketing content out there 😊 Where is …

The King of failed campaigns…

As you already might know (if you're a loyal reader and you're checking out everything we post), our topic for this week's dsmmcm1819 content is failed campaigns. We went through Dove's campaign, Adidas' marathon and Walker's... interesting case of a campaign that wasn't really thought through. It's Friday (YAY!), so we decided to leave this …