The King of failed campaigns…

As you already might know (if you're a loyal reader and you're checking out everything we post), our topic for this week's dsmmcm1819 content is failed campaigns. We went through Dove's campaign, Adidas' marathon and Walker's... interesting case of a campaign that wasn't really thought through. It's Friday (YAY!), so we decided to leave this …

The Dove Backlash

This week for #dsmmcm1819 we are looking at campaigns that have failed. Due to the social media world we live in right now, news travels fast. That is why today I am going to talk about one of my favourite failures adds, the Dove add for a shower lotion. You've seen the image 1000 times …