The King of failed campaigns…

As you already might know (if you're a loyal reader and you're checking out everything we post), our topic for this week's dsmmcm1819 content is failed campaigns. We went through Dove's campaign, Adidas' marathon and Walker's... interesting case of a campaign that wasn't really thought through. It's Friday (YAY!), so we decided to leave this …

Adidas’ Boston Marathon Email

This week we are talking about marketing and PR campaigns that failed for our dsmmcm1819 unit. Although today's post is shorter than usual it is worth mentioning when talking about massive fails. Adidas customers participating in the Boston Marathon in 2017 received a rather odd email after reaching the finishing line, saying "Congrats, you survived …

The Dove Backlash

This week for #dsmmcm1819 we are looking at campaigns that have failed. Due to the social media world we live in right now, news travels fast. That is why today I am going to talk about one of my favourite failures adds, the Dove add for a shower lotion. You've seen the image 1000 times …